Philippine E-Journals

Clark as an Alternative Destination for Warehouse Storage in Manila, Philippines

Lok Tak Ming Jafy

Discipline: Ecology

 

Abstract:

This paper is to apply the concept of the destination image to a decision on warehouse storage location. With a proper transportation network, people in Manila could reach Clark in one to one and a half hours. However, currently, the customers in Manila are reluctant to use the warehouse services in Clark. One of the main concerns is on the unexpected travelling time. The objective of this paper is to explore whether people will consider Clark as an alternative destination for warehouse storage in Manila if there is a proper transportation network. The results of the three case studies confirm the model of the formation of the destination image being the information sources, experience, psychologically nature and socio-demographic characteristics. The results also confirm the influence of the linked transportation network to Clark as a destination image. It is concluded that propositions are supported, and literal replication is expected. With a properly linked transportation network, consumers are willing to consider Clark as a warehouse storage location. With a similar argument, Clark could be considered for other business and other economic activities if there is properly linked transportation network between Clark and Manila.