Diagnosing Organizational Culture Using OCAI: The Case of a Business Process Outsourcing Company in General Santos City
Randy C. Juaneza Jr | Lydia H. Orosco | Christian Selwyn T. Pedregosa | Monsour A. Pelmin
Discipline: business studies
Abstract:
Business process outsourcing (BPO) companies operate in a fastpaced,
dynamic, and client-focused environment. Diagnosing the
organization's culture helps management understand employees' needs and
demands, thereby strengthening employee engagement, maintaining
competitiveness, and achieving service quality. Using the Organizational
Culture Assessment Instrument (OCAI), this study aimed to diagnose the
organizational culture of a BPO company in General Santos City. The
researchers employed descriptive and inferential statistics to summarize the
respondents’ demographic profile and to test for significant and practical
differences between the current and preferred cultures. The respondents in
this study were the 35 internal management employees of the company,
comprising both managerial and rank-and-file employees from different
departments. The researchers used the Competing Values Framework (CVF)
and the OCAI as their key tools for diagnosing organizational culture, which
were administered via JotForm. The data, including the OCAI radar charts,
were analyzed in Microsoft Excel. Sixty-five point seventy-one percent
(65.71%) of the respondents were female, 68.57% were rank-and-file
employees, and 34.29% worked under the Office of the Chief Operating
Officer. The results showed that the clan culture is the current and dominant
organizational culture at the company and will remain so for the next five
years. Findings suggest that employees value collaboration, participation,
and employee welfare and development. While differences emerged in
selected cultural dimensions, the overall difference between the current and
preferred cultures was not statistically significant and had a small effect size,
indicating a high degree of alignment between employees’ current
experiences and future expectations. Consequently, no large-scale cultural
transformation is warranted, and culture-related initiatives should focus on
targeted improvements within specific dimensions rather than the
organization’s culture as a whole.
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