HomeJournal of Interdisciplinary Perspectivesvol. 4 no. 4 (2026)

Roadmap of the Inabeg Weaving Industry: The One Town, One Product (OTOP) Program of Buhi, Camarines Sur

Rosemarie V. Dela Trinidad

Discipline: business studies

 

Abstract:

This study examined the status of the Inabeg weaving industry in Buhi, Camarines Sur, identified its vision, constraints, opportunities, and assessed the existing and possible programs for the industry. It aimed to develop a proposed Inabeg Weaving Industry Roadmap aligned with the OTOP Program. A qualitative-descriptive design was used, with data from interviews with government agencies, academic institutions, and LGU Buhi; focus group discussions; and documents, which were analyzed using thematic analysis. The findings revealed that the Inabeg, which was known as hinabol and rebranded in 2023, remains a significant cultural and economic activity. Moreover, it offers traditional and advanced weave designs across the wearables and homestyle categories, with local and national marketing. Key constraints include limited and costly raw materials, dependence on middlemen, labor-intensive production, declining youth interest, lack of marketing skills, low brand visibility, lack of standardized design and pricing, and insufficient capital. Despite these challenges, there were several opportunities, such as local fiber availability, potential for direct suppliers, mechanization, product development support, digital market expansion, integration into the tourism plan, access to financing, and institutional partnerships. Findings indicate that most active support programs were administered by government agencies, while others have no current projects in Inabeg but can offer potential support. Academic institutions contribute through research and development, and marketing support. The proposed roadmap outlines the industry’s status, desired future state, and strategies to become an innovative, globally recognized weaving sector that preserves cultural heritage and empowers weavers.



References:

  1. Alauya, C. (2021). A preliminary study on the Meranaw traditional Balod “Tie-Dye” technique in weaving. Journal of Humanities and Social Sciences Studies, 3(4), 33–45. https://doi.org/10.32996/jhsss.2021.3.4.4
  2. Boruah, R.R., Konwar, M., Yasmin, S.S., & Doley, S. (2021). Handloom and handloom industry: A review. Indian Journal of Pure & Applied Biosciences, 9(3), 136–139. https://tinyurl.com/bdzx9xdr
  3. Bowen, G. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), pp.27–40. https://doi.org/10.3316/QRJ0902027
  4. Casimiro, J.A., Romualdo, K., & Santiago, V.S. (2025). Innovation strategies in traditional cultural expressions MSMEs in the Philippines: A case study. Philippine Institute for Development Studies. https://doi.org/10.62986/dp2024.48
  5. Concepcion, J., Vilbar, A., Camello, L.M., & Cabrera, C.L. (2023). Integrating CAD to university’s social enterprise to promote local weavers’ livelihood and traditional craft preservation.
  6. In: Kabassi, K., Mylonas, P., Caro, J. (eds) Novel & Intelligent Digital Systems: Proceedings of the 3rd International Conference (NiDS). Lecture Notes in Networks and Systems, vol 783. Springer, Cham. https://doi.org/10.1007/978-3-031-44097-7_30
  7. Contreras-Medina, D.I., Contreras-Medina, L.M., Pardo-Nuñez, J., Olvera-Vargas, L.A., & Rodriguez-Peralta, C.M. (2020). Roadmapping as a driver for knowledge creation: A proposal for improving sustainable practices in the coffee supply chain from Chiapas, Mexico, using emerging technologies. Sustainability, 12(14), 5817. https://doi.org/10.3390/su12145817
  8. Dietrich Wielenga, K. (2020). Weaving histories. British Academy. https://doi.org/10.5871/bacad/9780197266731.001.0001
  9. Faruque, S., & Islam, B. (2021). Evolution of handloom weaving activity in India. Journal of University of Shanghai for Science and Technology, 23(09), 1069–1072. https://doi.org/10.51201/JUSST/21/09627
  10. Gerona, D. (2024). El Pueblo de Buhi: A town by the lake. Copyright by Danilo M. Gerona and the Local Government Unit of Buhi.
  11. Hidayani, N. (2024). Cultural heritage preservation: The art of traditional weaving is applied not only in clothing. Jurnal Impresi Indonesia, 3(2), 128–138. https://doi.org/10.58344/jii.v3i2.4636
  12. Inovero, J., Salvador-Amores, A., & Pagaduan, J. (2021). Physiological aspects of Cordillera weaving in the Philippines. Philippine Journal of Science, 150(5). https://tinyurl.com/k367ussc
  13. Kerr, C. (2023). Presenting possibilities, plans, pathways, programmes: NASA’s use of strategic roadmapping visuals. Technology Analysis & Strategic Management, 35(5), 538–557. https://doi.org/10.1080/09537325.2021.1979209
  14. Koens, K., Smit, B., & Melissen, F. (2021). Designing destinations for good: Using design roadmapping to support pro-active destination development. Annals of Tourism Research, 89, 103233. https://doi.org/10.1016/j.annals.2021.103233
  15. Lambert, V., & Lambert, C. (2012). Qualitative descriptive research: An acceptable design. Pacific Rim International Journal of Nursing Research, 16(4):255-256.
  16. https://share.google/6KRqB0SJcBjwamdPT
  17. Lochmiller, C. (2021). Conducting thematic analysis with qualitative data. The Qualitative Report. https://doi.org/10.46743/2160-3715/2021.5008
  18. Malinao, C.W. (2025). From tradition to innovation: Examining Ifugao’s local weave products as One Town One Product – Next generation. Masyarakat, Kebudayaan Dan Politik, 38(2), 105–121. https://doi.org/10.20473/mkp.V38I22025.105-121
  19. Malinao, C.W.M., Imapi, S., Tindungan, F., & Napadawan, L. (2022). Repeat purchase intentions: Exploring the perceived values of locally-made hand-woven bags in Lagawe, Ifugao, Philippines. IJEBD (International Journal of Entrepreneurship and Business Development), 5(3), 536–544. https://doi.org/10.29138/ijebd.v5i3.1853
  20. Mardatillah, A., Rosmayani, & Ramadani, S.A. (2020). Sustainable competitive advantage of Riau Malay weaving industry based on local wisdom. International Research Journal of Business Studies, 13(3), 227–240. https://doi.org/10.21632/irjbs.13.3.227-240
  21. Memon, H., Ranathunga, G.M., Karunaratne, V.M., Wijayapala, S., & Niles, N. (2022). Sustainable textiles in the past “Wisdom of the past: Inherited weaving techniques are the pillars of sustainability in the handloom textile sector of Sri Lanka.” Sustainability, 14(15), 9439. https://doi.org/10.3390/su14159439
  22. Memon, J.A., Aziz, A., & Qayyum, M. (2020). The rise and fall of Pakistan’s textile industry: An analytical view. European Journal of Business and Management. https://doi.org/10.7176/EJBM/12-12-12
  23. Mishra, A., Mohapatra, C.K., Pattnaik, P.K., & Satpathy, S.P. (2022). Issues and challenges of the Indian handloom sector: A legal perspective. Rupkatha Journal on Interdisciplinary Studies in Humanities, 14(3). https://doi.org/10.21659/rupkatha.v14n3.15
  24. Okada, Y., Kishita, Y., Nomaguchi, Y., Yano, T., & Ohtomi, K. (2022). Backcasting-based method for designing roadmaps to achieve a sustainable future. IEEE Transactions on Engineering Management, 69(1), 168–178. https://doi.org/10.1109/TEM.2020.3008444
  25. Parameswara, A., Saskara, I.A.N., Utama, I.M.S., & Setyari, N.P.W. (2022). Exploring cultural value and its sustainability of Balinese handwoven textiles. TEXTILE, 21(1), 174–197. https://doi.org/10.1080/14759756.2022.2043517
  26. Ramos, E. C., & Ylagan, A. (2022). Key success factors and entrepreneurial orientation of one town one product in the province of Camarines Sur. International Journal of Research Studies in Management, 10(2). https://doi.org/10.5861/ijrsm.2022.18
  27. Rao, B. (2022). Sustainability and gender inequality within handloom value chains. ECS Transactions, 107(1), 15053–15069. https://doi.org/10.1149/10701.15053ecst
  28. Sadikhov, S. (2024). Possibilities of creating clusters in the weaving industry of the Republic of Azerbaijan. Economics Entrepreneurship Management, 11(1), 17–24. https://doi.org/10.56318/eem2024.01.017
  29. Tadeo, J., & Muralla, D. (2022). Opportunities and challenges of selected One Town One Product Enter-prises in selected towns of Cavite amidst pandemic. International Journal of Multidisciplinary: Applied Business and Education Research, 3(11), 2255–2265. https://doi.org/10.11594/ijmaber.03.11.12
  30. Wanniarachchi, T., Dissanayake, K., & Downs, C. (2020). Improving sustainability and encouraging innovation in traditional craft sectors: The case of the Sri Lankan handloom industry. Research Journal of Textile and Apparel, 24(2), 111–130. https://doi.org/10.1108/RJTA-09-2019-0041