Philippine E-Journals Marina Caterina Lorenzo-molo
Affiliates: Assistant Professor in the School of Communication (SCM), University of Asia and the Pacific
| Papers | 1 | Cites/Paper | 39.00 | Cites/Author/Year | 2.60 |
| Potential Citations | 39 | Cites/Author | 39.00 | h-index | 1 |
| Year(s) | 15 | Papers/Author | 1.00 | g-index | 1 |
| Cites/Year | 2.60 | Authors/Papers | 1.00 | hI,annual | 1.30 |
Article List
Why Ethics Should Matter in Integrated Marketing Communications (IMC)
Lorenzo-molo, Marina Caterina
Discipline: Marketing, Business